A step-by-step guide to making a 30-to-60-second product video for a software company: the words, the shots, the timing, the shapes and the embed.

Six product films made from six SaaS websites: every line, the page it came from, and what’s on screen under it. What the six share, and why.

From about $200 on Fiverr to $45,000 at a top studio. The published prices, what the surveys really measure, and where the money goes.

Showcase, explainer, demo, tutorial, launch, ad and customer story: who each kind of product video is for, how long it runs, and where it belongs.

Product Hunt takes YouTube links only, YC wants a demo, and X and LinkedIn autoplay in the feed. What each channel accepts, and one film that fits them all.

Every major browser allows muted autoplay, yet hero videos still sit frozen on their poster. Every cause we found, in the order to check, with the fix for each.

The headline, the product and the proof are already on your homepage. Most product videos start from a blank page anyway. Why that’s backwards.

Thirty to sixty seconds on your homepage, under fifteen in a feed, a few minutes for a demo. Where those numbers come from, and how to find your own.

No major browser autoplays video with sound, so a new visitor’s first view of your homepage video is silent. How to make a product video that works on mute.

A centre crop from 16:9 to 9:16 throws away 68% of the frame. What platforms ask for, what cropping destroys, and how to make one video work in three shapes.

Subtitle standards put the 30-second reading ceiling near 80 to 100 words. A product video should use about 40. The math, and data from six real films.

Much of a video’s value reaches people who stop watching within seconds. What a product video’s opening must do, and why logo intros cost so much.

The riskiest part of a product video is the script. The safest script is one you’ve already published. A step-by-step method, with a real line sheet.

The exact video markup, file sizes, encoding settings and accessibility rules for a fast, silent, looping product video at the top of your homepage.

A screen recording shows how your product works. A product video shows why it matters, in seconds. When to use each, and how to tell which you have.

Studios quote five to twelve weeks for a one-minute explainer. Their own published timelines show where the weeks go, and why most go to inventing.